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Campaign Spotlight


Publishers

Strength in Numbers

At the core of Cox Cross Media's value proposition lies the strength in the relationships with our network of publishers. By aligning ourselves with the proven strategy of Cox Media Group, Cox Cross Media has quickly grown to be one of the premier News & Information providers online. With the long-term vision of being "THE" catalyst of delivering fully integrated media solutions, we must continue to cultivate our existing relationships as well as evaluate new ones. Below are some of the most commonly asked questions from publishers.

What is the benefit of working Cox Cross Media?

As local publishers continue to do a wonderful job selling their brand locally, the ability to compete with the Yahoo’s of the world nationally continues to be a challenge. Once aligned with Cox Cross Media you become an integral part of a highly targeted national footprint driven by relevant content. As a result, your brand becomes part of something much larger opening the door for national dollars to begin entering. With a dedicated national sales team accompanied by a full service ad ops team, Cox Cross Media brings a tremendous amount of experience, resources, and scale to any organization whom we work with.

How does one partner with Cox Cross Media?

It is simple. All you need to do is fill out our registration form located in our technology section — "(Sign Up)". Once you have filled out the form and submitted it, a Cox Cross Media Analyst will review your details and determine the best way proceed. Once approved, you will be contacted by one of our Analysts in order to gather all the necessary information to integrate your sites into our database — The Cox Cross Media "eXchange".

Once we become a partner how do we get included into your RFP's?

It really comes down to relevant content and opportunity. Working closely with direct clients and agencies, our core focus is to determine what is best for the advertiser based on their current campaign initiatives. As a non-bias buyer, our number one goal is align the advertiser up with the best possible sites in each respective target market at a price point consistent with their overall budget.

What is the Cox Cross Media eXchange?

The Cox Cross Media eXchange is a web based media planning tool. Designed specifically for advertisers and agencies, this tool is critical in streamlining the planning process providing real time snapshots of our network specific the needs of any campaign. For more information please click here to be redirected to our technology section. "(Sign Up)"