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ABC Names Paul Lee to Head Entertainment
NEW YORK (AdAge.com) -- Walt Disney will rely on a cable-network executive to boost performance at its ABC broadcast outlet. The company has installed Paul Lee, who has led an overhaul at its ABC Family channel, to take the reins as head of entertainment for the network that airs "Desperate Housewives" and "Grey's Anatomy." Mr. Lee's ascension comes after the sudden departure of former ABC Entertainment chief Stephen McPherson earlier this week...
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Financial Firms Could See More Ad Curbs
SAN DIEGO (AdAge.com) -- Financial marketers, brace yourselves: Your advertising leeway may soon be further curtailed, thanks to the new Bureau of Consumer Financial Protection created by the recently enacted financial-reform law....
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Is Twitter for Lovers or for Fighters? This Week, At Least, It's for Lovers
Last week I published this: "How 'Inception' Became the New World Cup (and/or Justin Bieber)." But guess what? Bieber himself is back, baby!...
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Volt Advertising Likely to Go After Nissan's Leaf
NEW YORK (AdAge.com) -- You can plug in and charge the new Chevy Volt from General Motors Co. You can plug in and charge the new Leaf from Nissan Motor Co. But the similarities end there, and consumers can expect the advertising to play up the differences....
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The Best Media Writing of the Week
NEW YORK (AdAge.com) -- When WikiLeaks released a huge cache of classified reports on the war in Afghanistan, it did so in a strange alliance that had The New York Times, The Guardian and the German weekly Der Spiegel coordinate a timed release of their narratives on the material. Just how those cats were able to herd themselves -- and not claw up the source of the material, which also happened to be a publisher of it -- was captured in a heart-quickening narrative on the Columbia Journalism Review's website that was one of the best pieces of media writing this week....
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Orbitz Taps Optimedia for Media Planning and Buying
NEW YORK (AdAge.com) -- Online travel site Orbitz has named Publicis Groupe's Optimedia its agency of record in the U.S. for its $36 million media planning and buying account....
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