Cox Cross Media News
Cox Television launches new Digital Ad Sales Company Cox Cross Media. The company will sell web advertising for 300+ websites.
More Information
Cox Television has formed Cox Cross Media, a new digital sales company, to market and sell online media advertising for the 300 TV stations that are represented by Cox’s three national sales rep firms, TeleRep, Harrington Righter & Parsons (HRP) and MMT Sales. More Information
Industry News
70% of Americans are beginning to believe that traditional journalism is out of touch and half of them are turning to the internet for news. This number is up 40% from this time last year. The internet is still pulling more people who grew up with the internet, the 18-29 year olds. Half of Americans 18-29 are using the internet for new, but about 35% of people over 65 are turning to the internet for news.
More Information
In 2007, online advertising was more than $21 billion for the first time ever. This number grew 25% from 2006, when ad revenues were $17 billion.
More Information
In December 2007, more than 10 billion video views were measured by comScore. This is the highest recorded number since comScore introduced comScore Video Metrix. People were turning to online videos because the writer’s strike was leaving them without new shows to watch.
More Information
As companies are reevaluating ad budgets during the economic downturn, they are spending more money online. It has been predicted that online ad spending will increase from $25.5 billion in 2007 to $51.1 billion in 2012. This total would surpass broadcast TV and newspaper spending.
More Information
A new Pew report found that almost half of Americans turned to the Internet, e-mail or mobile text messaging to find out information for the primary campaigns this spring. In the same report it was found that the number of adults who went online daily to get information about the presidential election more than doubled to 17% as compared to 8% in 2004.
More Information
IAB releases a new set of guidelines for online video advertising to ultimately make it easier for advertisers to buy.
More Information
IAB introduces a new set of guidelines for agencies and publishers to help avoid errors during the online ad buying process.
More Information
