Amtrak National Train Day Campaign: On this campaign, we were
able to fully integrate local TV and Online, using TV websites,
newspaper websites, TV commercials and pre roll video and banner
impressions.
Objective:
To drive consumers to Amtrak Station locations on May
10th, for National Train Day thru the use of Local Online combined
with Local Television in LA, CH, DC and NY. CXM was asked to
develop a program that involved a fully integrated media approach
with an emphasis on local online. We were charged with increasing
local awareness thru these media outlets as well as driving
consumers to 4 separate National Train Day events.
Solution:
CXM created a wildly successful campaign that generated
buzz, excitement and awareness, driving thousands of consumers to
sign up the NTD contest online, log onto NationalTrainDay.com and
attend select Amtrak stations for “NTD” in LA, CH, DC and NY.
Media Outlets Used:
NY - Newspaper Online, Broadcast Online, TV Commercials
LA - Newspaper Online, Broadcast Online, TV Commercials
DC - Newspaper Online, Broadcast Online, TV Commercials
CH - Newspaper Online, Broadcast Online, TV Commercials
