Ad Basics
Cox Cross Media and the sites we represent all adhere to standard IAB ad units and can found below by various display options.
Ad Unit Guidelines
Rectangles and Pop-Ups
|
|
Recommended
Maximum
Initial
Download
Fileweight |
Recommended
Animation
Length
(Seconds) |
| 300 x 250 IMU - (Medium Rectangle) |
View IMU |
40k |
:15 |
| 250 x 250 IMU - (Square Pop-Up) |
View IMU |
40k |
:15 |
| 240 x 400 IMU - (Vertical Rectangle) |
View IMU |
40k |
:15 |
| 336 x 280 IMU - (Large Rectangle) |
View IMU |
40k |
:15 |
| 180 x 150 IMU - (Rectangle) |
View IMU |
40k |
:15 |
| *NEW* 300x100 IMU - (3:1 Rectangle) |
View IMU |
40k |
:15 |
| *NEW* 720x300 IMU - (Pop-Under) |
View IMU |
40k |
:15 |
Banners and buttons
| 468 x 60 IMU - (Full Banner) |
View IMU |
40k |
:15 |
| 234 x 60 IMU - (Half Banner) |
View IMU |
30k |
:15 |
| 88 x 31 IMU - (Micro Bar) |
View IMU |
10k |
:15 |
| 120 x 90 IMU - (Button 1) |
View IMU |
20k |
:15 |
| 120 x 60 IMU - (Button 2) |
View IMU |
20k |
:15 |
| 120 x 240 IMU - (Vertical Banner) |
View IMU |
30k |
:15 |
| 125 x 125 IMU - (Square Button) |
View IMU |
30k |
:15 |
| 728 x 90 IMU - (Leaderboard) |
View IMU |
40k |
:15 |
Sckyscrapers
| 160 x 600 IMU - (Wide Skyscraper) |
View IMU |
40k |
:15 |
| 120 x 600 IMU - (Skyscraper) |
View IMU |
40k |
:15 |
| 300 x 600 IMU - (Half Page Ad) |
View IMU |
40k |
:15 |
Rich Media Creative Guidelines
Rich Media is now defined as: advertisements with which users can interact (as opposed to solely animation and excluding click-through functionality) in a web page format. These advertisements can be used either singularly or in combination with various technologies, including but not limited to sound, video, or Flash, and with programming languages such as Java, Javascript, and DHTML. These Guidelines cover standard Web applications including e-mail, static (e.g. html) and dynamic (e.g. asp) Web pages, and may appear in ad formats such as banners and buttons as well as transitionals and various over-the-page units such as floating ads, page take-overs, and tear-backs. Rich Media also includes in-page and in-text digital video advertisements where the associated content is not streaming in a player environment.
The Guidelines
| In-Page Video Units |
See IAB Ad Unit Guidelines, for example, 300x250 |
40 KB |
1.2MB** |
18 fps |
User Initiated (on click) |
Anything up to 15 seconds |
• Control = “Close X”, Play, Pause, Rewind, Volume
• Font = 16 pt |
• Label = “Advertisement”
• Font = 16 pt |
Expandable/
Retractable Units |
User-initiated Expandable Ads: See IAB Ad Unit Guidelines.
Landing Spots: Maximum width of 2X the initial ad size* |
40 KB |
80 KB |
18 fps |
User Initiated (on click) |
Anything up to 15 seconds |
• Control = “Close X”
• Font = 16 pt
• Location = On Edge of Original (non-expanded/expanded) unit
• Feature = Enable Mouse-Off Retraction |
• Label = “Advertisement”
Font = 16 pt |
User-initiated Retractable Ads: Maximum width of 600 pixels.
Landing Spots: See IAB Ad Unit Guidelines |
Expansion:
• 3 seconds,
if no user interaction
• Up to 15 seconds within ad |
| Pop-Up or Pop-Under Units |
Pop-ups: 250x250; 300x250 |
40 KB |
80 KB |
18 fps |
User Initiated (on click) |
Anything up to 15 seconds |
Provided by Browser Window |
See IAB Pop-Up Guidelines for more details |
| Pop-up Large: 550x480 |
| Pop-under: 720x300 |
| Floating Units |
Variable |
80 KB |
160 KB |
18 fps |
User Initiated (on click) |
Floating:
• 10 seconds max, if no user interaction
• Up to 15 seconds within ad |
• Control = “Close X”
• Font = 16 pt
• Location = Fixed placement at the location of the first completely visible frame |
• Label = “Advertisement”
• Font = 16 pt |
| Landing Spots for Floating Ads: See IAB Ad Unit Guidelines |
Not Applicable |
| Between-the-Page Units |
a.k.a., Transitional Ads: See IAB Ad Unit Guidelines |
80 KB |
160 KB |
18 fps |
User Initiated (on click) |
Transitions:
• 10 seconds max, if no user interaction
• Up to 15 seconds within ad |
• Control = “Skip Advertisement”
• Font = 16 pt
• Location = Above the Fold in Lower Right Corner of Ad |
• Label = “Advertisement” or “Brought to you by”
• Font = 16 pt
• Location = Above the Fold and at Top of Ad |
